Our Story
The Haze was founded by Chloe Gray in 2021, with a vision to resonate style and soul through the lens of a fashion brand.
Created on Sydney’s Northern Beaches, a surrounding and a way of life that is a constant source of inspiration for the brand. The Haze was built upon the desire to create designs grounded in mindfulness and beauty, while honouring a global shift towards slower and more balanced living.
With a meticulous attention to detail, conscious ready-to-wear and loungewear embody a calming ease. Modern minimalism infused with a curated nod to bohemian style, The Haze is known for its distinctive balance of effortless and elevated silhouettes.
Behind the mindful aesthetic of the brand, is a focused approach to quality, longevity and ethical production. As collections are cut from premium natural fabrications and made honestly by our makers, each piece is designed to be worn and loved for years to come.
The Haze endeavours to build a harmonious relationship between creation, operations and expression of self. We welcome you to join our ever evolving journey of best practice, as we continue to pause, reflect and grow.
A layered meaning that speaks to both the style and devotion of the brand;
STYLE - Through colour palettes, print and styling, The Haze blends our signature undertone of 70's nostalgia with modern minimalism.
DEVOTION - Through our exploration and love of holistic practices, The Haze references a state of mind achieved through mindfulness. When the chaos inside the mind is diffused and a blissful sense of calm remains.
Meet The Founder
Born and raised on Sydney’s Northern Beaches, Chloe has always found stability through her roots and coastal surroundings.
After over a decade long tenure working in the Australian fashion industry, experiencing the challenges of a pressure-driven corporate world, Chloe found herself completely burnt out. Through travel, reflection and time spent by the water, it was the self care she needed to realign.
Reinvigorated with a new sense of self, Chloe felt inspired to bring her own label to life. Building a brand to share the positive impact of slow, mindful living and how that embodies everything from style to holistic practices.
